Do you want to give your hair a rich, but natural color, and also perfectly cover gray hair? Then the professional permanent hair dye Wella Professionals Koleston Perfect ME + Rich Naturals is created just for you. Thanks to its unique composition with ME+™ and Pure Balance™ technologies, you no longer have to worry about possible damage to hair fibers or allergic reactions during the coloring process.

Shade 10/97 (hell-lichtblond cendre-braun) – a very light blonde with a cool ash-brown undertone. Offers a natural look with depth and refined elegance.

Properties:

• gives hair a rich, naturally beautiful color

• makes hair incredibly shiny

• perfectly covers gray hair

• allows you to lighten hair by 3 tones

• significantly reduces the risk of allergic reactions during coloring

• reduces the risk of hair damage

How to use:

Mix the selected shade of dye with the activating emulsion (developer not included). You will achieve the best result in combination with the activating emulsion Welloxon Perfect.

Which type of activating emulsion to use for:

• lightening hair by 3 tones → oxidant 12% 40 Vol.

• lightening by 2 tones → oxidant 9% 30 Vol.

• lightening by 1 tone or darkening/maintaining the previous tone with painting over gray hair → oxidant 6% 20 Vol.

• darkening/maintaining the previous tone without the need to paint over gray hair → oxidant 4% 13 Vol.

Warning:

This dye is intended for professional use in hairdressing salons only. The color obtained as a result of dyeing will always depend on the type and condition of the hair.

Ingredients: Aqua, Cetearyl Alcohol, Glyceryl Stearate Se, Ammonium Hydroxide, Sodium Laureth Sulfate, Lanolin Alcohol, Sodium Lauryl Sulfate, Sodium Sulfate, Glycol Distearate, Sodium Cocoyl Isethionate, Sodium Sulfite, Ascorbic Acid, Parfum, Disodium EDTA, Toluene-2,5-Diamine Sulfate, Polyquaternium-22, Resorcinol, Geraniol, Linalool, 4-Amino-m-Cresol, 2-Methyl-5-Hydroxyethylaminophenol, Hydroxyethyl-2-Nitro-p-Toluidine, M-Aminophenol, 2-Methylresorcinol, Tocopherol.

• Pure Balance™ technology — reduces the risk of hair damage during dyeing

• ME+™ technology